The first editions of the ╥Sun,╙ successor of the ╥Daily Herald,╙ and the first new mass sale daily newspaper to be published in Britain for 34 years, rolled off the presses in Covent Garden at 10 40 p.m. last night.
The front page gives prominence to a policy statement which claims that the ╥Sun╙ is politically independent, informative and gay ╤ ╥a paper for those with a zest for living.╙ The statement continues with statistics of increased affluence ╤ cars, refrigerators, holidays abroad ╤ intended primarily, it may be thought, for the advertising agents seeking a wealthier market than the traditional readership of its predecessor.
After seeing the first edition of the new newspaper ╤ the initial print order is 3,500,000 ╤ Mr Hugh Cudlipp, its chief architect, said he believed the first issue of a newspaper, like a bride, was never perfect. ╥But I think this is an excellent start,╙ he added.
